One size
doesn'tfit all.

New Bicarb 12
— power to your weight.

Shop Bicarb System

One size
doesn't fit all.

New Bicarb 12
— power to your weight.

Shop Bicarb System

Ekiden
— inspiring a mindset

Watch full film

Ekiden
— inspiring a mindset

Watch full film

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Drink Mixes

The product that revolutionized fueling.

Solids

0% Hydrogel.

Gels

The world’s rapidest, realest gels.

Bicarb System

More power to you.

A performance-focused oat-and-rice-based chewable. Solid is a fast and light carbohydrate-rich, low fiber fuel source — the perfect complement to your Hydrogel fueling.

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A performance-focused oat-rice-and-cocoa-based chewable. Solid C 225 is a fast and light carbohydrate-rich, low fiber fuel source — the perfect complement to your Hydrogel fueling.

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This is the Starter Kit. The perfect introduction to the ecosystem. Each kit includes 1 x Drink Mix 320, 1 x Drink Mix 160, 2 x Gel 100, and 1 x Solid 225.

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If hydration is your main priority but you still want a lot of energy – this is the product for you. One serving contains 40 grams of carbohydrates. Each box contains 18 servings.

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Herbs and Natural Benefits:

Herb: This part of the name emphasizes the use of herbs, implying a natural and organic approach to enhancing performance. Herbs are often associated with health and wellness, aligning with the idea of deriving benefits from nature. Performance and Excellence:

Xell (Excel/Excellence): The inclusion of "Xell" suggests a commitment to excellence and superior performance. It brings a modern and dynamic feel to the name, indicating a focus on achieving the highest standards in the sports industry. Combination of Traditional and Modern:

Herb + Xell: The combination of the traditional concept of herbs with the modern and innovative "Xell" creates a name that bridges the gap between ancient wisdom and cutting-edge performance enhancement. Memorability and Pronunciation:

HerbXell: The name is relatively easy to remember and pronounce, making it accessible to a wide audience. This is crucial for building brand recognition and word-of-mouth referrals. Versatility:

Broad Application: The name doesn't limit the company to a specific type of sports or performance enhancement, allowing for potential diversification in the future. It can cater to various athletic disciplines and performance goals. Positive Connotations:

Positive Imagery: The association with herbs and excellence creates positive imagery, suggesting a wholesome and high-quality approach to sports nutrition and performance enhancement. Market Appeal:

Athlete-Focused: By explicitly mentioning the benefits for high-performance sportsmen, the name positions the company as specialized and tailored for athletes, potentially attracting a niche market segment. Brand Potential:

Scalability: The name HerbXell has the potential to be a strong brand that can expand its product line or services beyond herbs for sports performance, all while maintaining its core identity. In summary, HerbXell combines the natural, holistic connotations of herbs with a focus on excellence, creating a name that is not only memorable but also reflective of the company's commitment to providing high-performance solutions for athletes through the power of herbs.

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