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Brand Proposition: "HerbXell" - Elevate Your Game, Naturally.

Introduction: In the high-stakes world of athletic performance, where every second and every move counts, athletes are constantly seeking an edge. However, this relentless pursuit often comes with its own set of challenges, including side effects from performance supplements, dietary imbalances, and the immense pressure to recover quickly and effectively. Enter "HerbXell" – a groundbreaking brand dedicated to empowering athletes with natural spice blends that not only enhance performance but also nurture well-being, recovery, and balance. The HerbXell Promise:

HerbXell is more than just a supplement; it's a holistic approach to athletic excellence. Our meticulously crafted blends of natural spices are designed to counteract the side effects of rigorous training and synthetic supplements, promote relaxation and sleep, and support the body's natural recovery processes. With HerbXell, athletes can push their limits while ensuring their health and well-being remain a top priority.

Key Offerings:

Performance Blend: A potent mix of turmeric, ginger, and cayenne pepper, known for their anti-inflammatory and metabolism-boosting properties, helps reduce muscle soreness and enhances endurance.

Recovery Blend: A soothing combination of cinnamon, cardamom, and ashwagandha supports muscle repair, reduces stress, and balances hormone levels, speeding up the recovery process.

Sleep & Relaxation Blend: A calming formula featuring chamomile, lavender, and valerian root aids in relaxation and promotes deep, restorative sleep, essential for peak performance.

Digestive Health Blend: A digestive blend with fennel, peppermint, and ginger aids in the absorption of nutrients and alleviates gastrointestinal discomfort, ensuring athletes can fuel their bodies efficiently.

Why HerbXell?

Natural and Safe: Free from synthetic additives, our blends are safe, natural, and formulated based on scientific research and traditional medicine. Holistic Performance: By addressing not just physical performance but also recovery and mental well-being, HerbXell ensures athletes are prepared, both physically and mentally. Customizable Solutions: Understanding that every athlete is unique, HerbXell offers personalized consultations to create customized spice blends tailored to individual needs and goals. Sustainability Commitment: Sourced responsibly and packaged sustainably, HerbXell is committed to protecting the planet, just as it protects your health.

The HerbXell Experience:

Join the revolution of athletes who choose to perform at their best, naturally. With HerbXell, embrace a holistic approach to your athletic journey, where recovery, well-being, and peak performance go hand in hand. Whether you're looking to enhance your physical capabilities, recover more effectively, or simply ensure your body and mind are in harmony, HerbXell is your partner in achieving your highest potential, naturally.

Conclusion:

In a world where the pressure to perform can lead to compromised health and well-being, HerbXell offers a natural, effective, and holistic alternative. It's not just about winning the game or beating the clock; it's about nurturing your body, respecting its limits, and empowering it to achieve more, naturally. With HerbXell, discover the power of nature in your quest for athletic excellence.

Not just another sports drink

Athletes have always struggled to fuel their bodies.

By the 1960s, scientists realized that drinking carbohydrate solutions during exercise increased performance. With a mixture of sugar, salts and lemonade, the first sports drink was born.

But carbohydrate drinks can cause problems. Our stomachs don't cope well with high concentrations of sugar – often resulting in slower gastric emptying and GI distress.

At Maurten, we've launched a new range of sports fuels by harnessing hydrogel technology to develop carbohydrate-rich and natural sports drinks and energy gels that our bodies can tolerate.

Based on only natural ingredients

With the use of hydrogel technology, Maurten has increased the amount of carbohydrates, reduced the risk of gastrointestinal problems, and removed all unnecessary ingredients that don't aid your performance.

Twice the energy – the Drink Mix 320 contains nearly 14 percent – or 80 grams – of carbohydrates when mixed. That's about twice as much energy ever thought possible in a sports drink.

No added flavor – we're not impressed by artificial flavors. You can tell what you're getting from the taste of our drink mixes.

Clean – no added colorants or preservatives. Our sports fuel contains only natural ingredients. Nothing more and nothing less than what’s needed.

Drinks: How it works?

Mix the Drink Mix 320 and 160 with water, and you’ll have a liquid sports drink containing high concentrations of carbohydrates. The drink instantly converts to hydrogel in the acidity of the stomach, encapsulating the carbohydrates. The hydrogel then enables a smooth transportation of the sports drink through the stomach to the intestine where the water, salt and carbohydrates are absorbed.

GEL: How it works?

The GEL is a hydrogel – a biopolymer matrix that holds carbohydrates. It relies on the same concept as our drinks where the hydrogel technology enables a smoother transportation of carbohydrates through the stomach to the intestine where the carbohydrates are absorbed. In the case of our drinks, the hydrogel is formed in the acidity of the stomach – but the GEL is a hydrogel formed in production, by combining sodium alginate and calcium carbonate under exact conditions.

Meet the hydrogel

Hydrogels are widely used in the food industry, often as thickeners and structurants. A hydrogel is a biopolymer- and water-based structure with very small pores. As a three-dimensional network with the ability to hold water, it looks and behaves a bit like a kitchen sponge.

At Maurten, we’ve found a way to build hydrogels with natural food ingredients. And we’ve filled the structure with the most efficient source of energy around – carbohydrates.

The hydrogels in our sports drinks are built from the combination of two natural ingredients:

  • Alginate – extracted from the cell walls of brown algae.
  • Pectin – found in apples, lemons, carrots and tomatoes, to name a few.

These two dietary fibers have been used for decades within the food industry. Combined under precisely the right circumstances, alginate and pectin form a pH-sensitive hydrogel.

We rely on science and elite athletes

In 2015, we found a way to make sports fuels easier to tolerate, by encapsulating carbohydrates in hydrogels.

The method was so successful, that one year later, some of the world's best marathoners were fuelling their training sessions and competitions with our technology. It’s the science that has taken us this far. Now we're working together with several international research initiatives and universities. A number of studies are evaluating our technology and products. And soon, we hope that the first peer-reviewed paper will be published in support of our technology.

The number of great athletes using our technology is constantly growing. For the latest updates on which athletes are using our products, follow us on Instagram and Twitter.